Bela Virag

Managing Partner

Head of Arthur D. Little Austria

Austria

Bela advises telecommunication operators in transforming their B2B segments in regards to growth (core, near core and beyond) and operational efficiency.

Education

The Open University (United Kingdom)
Master of Business Administration

Past Experience

T-Mobile Austria
Executive Vice President Business Marketing
WiMAX Telecom
Chief Operating Officer and Member of the Management Board
Telekom Austria
Marketing Coordination/M&A

Bela is a Managing Partner at Arthur D. Little in our Vienna office, with 17 years of experience in telecommunications, in both consulting and management positions within the industry in fixed, mobile, internet and e-commerce.

Since joining Arthur D. Little, Bela has been focused on telecommunications global B2B (core B2B, ICT services, cloud, managed services, go-2-market, etc.) and marketing (customer experience) topics. He also specializes in operations, audit, production model, platform and process design.

His recent consulting projects include: 

  • Global B2B strategy for multiple operators (including global B2B delivery)
  • ICT transformation (Nordic incumbent)
  • Development of a managed services costing/pricing and delivery strategy for a German MS-media player
  • Development of a managed-services entry strategy for a MENA operator 
  • Managed services sales capability for a MENA operator
  • Performance improvement for a global managed-services operator in regards to the delivery capability
  • Establishment of a pre-sales and bid-evaluation capability for a managed-services supplier spanning multiple product lines and markets

Bela holds an MBA with focus on strategy development, international marketing and finance

Cracking the B2B client-segmentation code
Cracking the B2B client-segmentation code
Many communications service providers (CSPs) struggle to extract value from information and communications technology (ICT). We believe this is strongly due in part to an obsolete business-to-business (B2B) customer-segmentation approach. In this Viewpoint, we propose a refreshed segmentation tactic that better positions telecom operators to capture the promising growth that ICT products and services can deliver. IS THE ICT PROMISE ACHIEVABLE? Most CSPs fail at capturing value from ICT market growth. But is this by nature? We think not.
Software revolution
Software revolution
One of the front-row candidates for disruption by artificial intelligence (AI) is software product and service development. AI is already leading to a paradigm shift in aspects such as coding, architecture, security, service management and ticketing, and personalization, providing new opportunities and risks. But the implications go well beyond new products and services and improved development approaches, into how software enterprises need to transform themselves across the board, from strategy and organization through to capabilities, resources, and ways of working.
OEMs: Time for a connectivity management sourcing strategy refresh?
OEMs: Time for a connectivity management sourcing strategy refresh?
In this Viewpoint, we discuss the impact that the transition from classic subscriber identity module (SIM) cards to embedded SIM (eSIM) cards will have on the Internet of Things (IoT) value chain. The eSIM is changing the roles of a variety of players in the IoT ecosystem. With the cellular IoT landscape at an inflection point, we believe IoT OEMs should rethink their connectivity management sourcing strategies to offer more competitive value propositions.
SCALING THE MOBILE PRIVATE NETWORKS OPPORTUNITY
SCALING THE MOBILE PRIVATE NETWORKS OPPORTUNITY
The enterprise business segment has long been viewed as the context where mobile network operators (MNOs) realize significant returns in deploying 5G technology. Of particular interest is the deployment of mobile private networks (MPNs), dedicated to a particular enterprise and in effect serving as its local area network (LAN). MPNs unlock the potential of 5G for advanced connectivity, security, and enterprise autonomy.
Edge computing: Hype or ripe?

Bela is a Managing Partner at Arthur D. Little in our Vienna office, with 17 years of experience in telecommunications, in both consulting and management positions within the industry in fixed, mobile, internet and e-commerce.

Since joining Arthur D. Little, Bela has been focused on telecommunications global B2B (core B2B, ICT services, cloud, managed services, go-2-market, etc.) and marketing (customer experience) topics. He also specializes in operations, audit, production model, platform and process design.

His recent consulting projects include: 

  • Global B2B strategy for multiple operators (including global B2B delivery)
  • ICT transformation (Nordic incumbent)
  • Development of a managed services costing/pricing and delivery strategy for a German MS-media player
  • Development of a managed-services entry strategy for a MENA operator 
  • Managed services sales capability for a MENA operator
  • Performance improvement for a global managed-services operator in regards to the delivery capability
  • Establishment of a pre-sales and bid-evaluation capability for a managed-services supplier spanning multiple product lines and markets

Bela holds an MBA with focus on strategy development, international marketing and finance

Cracking the B2B client-segmentation code
Cracking the B2B client-segmentation code
Many communications service providers (CSPs) struggle to extract value from information and communications technology (ICT). We believe this is strongly due in part to an obsolete business-to-business (B2B) customer-segmentation approach. In this Viewpoint, we propose a refreshed segmentation tactic that better positions telecom operators to capture the promising growth that ICT products and services can deliver. IS THE ICT PROMISE ACHIEVABLE? Most CSPs fail at capturing value from ICT market growth. But is this by nature? We think not.
Software revolution
Software revolution
One of the front-row candidates for disruption by artificial intelligence (AI) is software product and service development. AI is already leading to a paradigm shift in aspects such as coding, architecture, security, service management and ticketing, and personalization, providing new opportunities and risks. But the implications go well beyond new products and services and improved development approaches, into how software enterprises need to transform themselves across the board, from strategy and organization through to capabilities, resources, and ways of working.
OEMs: Time for a connectivity management sourcing strategy refresh?
OEMs: Time for a connectivity management sourcing strategy refresh?
In this Viewpoint, we discuss the impact that the transition from classic subscriber identity module (SIM) cards to embedded SIM (eSIM) cards will have on the Internet of Things (IoT) value chain. The eSIM is changing the roles of a variety of players in the IoT ecosystem. With the cellular IoT landscape at an inflection point, we believe IoT OEMs should rethink their connectivity management sourcing strategies to offer more competitive value propositions.
SCALING THE MOBILE PRIVATE NETWORKS OPPORTUNITY
SCALING THE MOBILE PRIVATE NETWORKS OPPORTUNITY
The enterprise business segment has long been viewed as the context where mobile network operators (MNOs) realize significant returns in deploying 5G technology. Of particular interest is the deployment of mobile private networks (MPNs), dedicated to a particular enterprise and in effect serving as its local area network (LAN). MPNs unlock the potential of 5G for advanced connectivity, security, and enterprise autonomy.
Edge computing: Hype or ripe?

More About Bela
  • The Open University (United Kingdom)
    Master of Business Administration
  • T-Mobile Austria
    Executive Vice President Business Marketing
  • WiMAX Telecom
    Chief Operating Officer and Member of the Management Board
  • Telekom Austria
    Marketing Coordination/M&A