Serkan is a Principal based in our Istanbul office. He is co-leading ADL’s “Marketing & Sales” cluster globally and responsible for our “Strategy & Organization” and “Automotive & Manufacturing Group” practices in Turkey, enabling clients to set the direction on their most strategic and breakthrough decisions. He serves a wide range of industries, including retail, consumer goods, automotive, and manufacturing.

Serkan’s topics of expertise cover:

• Channel strategy
• Commercial excellence (incl. route-to-market, sales force effectiveness, omnichannel customer experience)
• Growth strategy and diversifications & adjacencies
• Large scale transformations and implementation
• Revenue growth management

Prior to joining Arthur D. Little, Serkan worked for Kearney as a “Senior Manager” in the “Organization & Transformation” practice, was actively involved in setting up the Istanbul office, and supported clients in 15 countries across Europe and the Middle East. Between 2016 and 2019, he worked for Coca-Cola İçecek A.Ş. as “Business Development Group Director” responsible for commercial excellence operations and projects across 10 countries. Together with his university professor, Serkan also set up a Biomedical start-up in 2006, focusing on MR-compatible devices and cardiovascular catheters; and exited successfully after 3 years.

He holds a BSc. degree in Electrical Engineering and MBA from Bilkent University. Serkan is married to İrem and lives in Istanbul. He is a wine and gastronomy enthusiast holding a WSET and is actively involved in related associations. In his free time, he enjoys running and perfecting his well-curated playlists at the same time.