Arthur D. LittleArthur D. Little

Publikationen / Studien

Winning the Telecom Famine (English)

Winning the Telecom Famine

Applying Analytics to Create Value in Saturated Markets

In today’s challenging market environment, telecom management often implements spend-based segmentation and reactive pricing with a focus on short-term subscriber acquisition goals. This approach, however, has been at the expense of significant market value and a paradigm shift is now needed to escape the downward pricing spiral.

Arthur D. Little has created a value management approach based on advanced analytics that is proven to preserve market value rather than destroy it; our work with operators in Europe and MENA region has resulted in an increase of total monthly gross add value by more than 20 percent.

Datum: September 2014

Datei herunterladen: ADL_2014_WinningTelecomFamine_01.pdf (.PDF, 1.6 MB)

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