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Prism

Prism bündelt zweimal pro Jahr das Neueste von Arthur D. Little im Bereich Management. Das Magazin bietet Einblicke in unsere aktuelle Projektarbeit, zeigt relevante Entwicklungen im Bereich der Managementansätze und vermittelt neue Perspektiven. Auf dieser Seite finden Sie alle Prism-Ausgaben seit 1990.

Prism-Artikel

Issue 2, 2016

Brand Purpose – The new strategic imperative

Brand Purpose – The new strategic imperative

Aurélia Bettati, Eytan Koren

Digitalization is a game changer when it comes to brand. The Brand Purpose, the “reason-to-exist” of the company, gives a unique backbone that drives strategy, product offering, and customer ...

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New Product Development – Organizing to identify customer needs

New Product Development – Organizing to identify customer needs

Chandler Hatton, Michael Kolk, Martijn Eikelenboom, Mitch Beaumont

Obtaining a deep understanding of B2B customer needs is central to any new product development process. In a complex customer relationship, finding the best way to organize and manage customer ...

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Smart Cities – Turning challenge into opportunity

Smart Cities – Turning challenge into opportunity

Ralf Baron, Morsi Berguiga, Jaap Kalkman, Adnan Merhaba, Ansgar Schlautmann, Karim Taga

The 100 largest cities in the world produce 25% of the planet’s wealth. To succeed more and more cities are going “Smart” in order to meet their biggest challenges and enrich the quality of their ...

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Tackling the Digital Hype – Executing digitally-enabled strategies

Tackling the Digital Hype – Executing digitally-enabled strategies

Greg Smith, Mandeep Dhillon, Laurie Guillodo, Xabier Ormaechea and Carl Bate

Successfully implementing a business strategy is usually a lot more challenging than developing it. Advances in digital technology are frequently perceived as a “silver bullet”. However, digital can ...

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Issue 1, 2016

Imperatives for growth in power

Imperatives for growth in power

Kirsty Ingham, David Borràs, Matthias von Bechtolsheim

European utilities are currently undergoing significant reinvention due to a rapidly changing market and political environment. The traditional energy generation ...

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Embracing complexity with value-based risk management

Embracing complexity with value-based risk management

Kurt Baes, John Barker, David Boulton, Rick Eagar, Willem Romanus, François-Joseph Van Audenhove

In the current environment uncertainties seem to be everywhere, making strategicplanning more difficult than ever. Many companies use enterprise risk ...

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Making sense of the bioeconomy

Making sense of the bioeconomy

Robin Francis, Chandler Hatton, Enguerran Ripert, Philip Webster

Many companies, both large and small, view fuels and chemicals derived from bio-based feed stocks as a potential source of sustainable growth. Yet in practice, ...

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IP management 4.0

IP management 4.0

Johanna Juhl, Oscar Petersson, Fredrik Jern, Michaël Kolk

One of the key results of digitalization is closer co-operation between traditional manufacturing companies and those within the ICT industry. Yet when it comes to ...

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“The chemical industry is already quite advanced in terms of digitalization”

“The chemical industry is already quite advanced in terms of digitalization”

An interview with Jean-Pierre Clamadieu, CEO of Solvay.

The global chemical industry is reshaping in response to several major drivers,including energy costs, access to raw materials and sustainability. How can the ...

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